Long Before Its Loewe Revival, Paula’s Was Ibiza’s Hottest Spot

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We’re speaking about the ’60s and ’70s in Ibiza. It was the hippie times and the hippie culture. There was an international community of non-conformists, of runaways from society, in Ibiza. We all had our different reasons to come, but we wanted to be free of the pressure of life in our countries, from capitalism, and from the patterns of gender roles. I, myself, came because I fled from violence in my chaotic marriage. One day, I took my two children, and I ran away.

Yes. When I came to Ibiza, I wanted to be an architect; I wanted to continue my work, but there was no way that I could do that here. I had no idea about fashion. Somebody pushed that store on me, and I just said yes, and that was all. Then I got a postcard from a customer who wanted some blouses. That became a whole adventure of the beginning of the store in Ibiza.

How did you design the pieces? Did you sketch them? Were they based on what materials you had available? Loewe, well, that was after we already finished our shop. There was a time in between what I told you and Loewe which was almost 20 years. Before we closed the shop, I was already in touch with Alicia Alonso from the Ballet Nacional de Cuba. I did costume designs for her and stage settings. We had much success with that. One of our productions of Strauss’s Cinderella was the first production that went to America after 16 years of the prohibiting of Cuban art in America.

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