; Huda Kattan’s Instagram–bred makeup empire, Huda Beauty; and Pat McGrath Labs, the product line from the backstage-beauty veteran.
“Oprah used to be what Instagram is right now,” Soare, swiveling, says of her big break on the talk show in 1998 . More than 13 years later, Claudia persuaded her mother to pivot from the brick-and-mortar brow salon that begat a range of popular eyebrow products to social-media—a strategic move that many insiders credit for her current status as the mother of unicorns.
Investment from the wrong or too many partners is a Chinese finger trap that makes even the savviest baby unicorns wary. But with many of them experiencing growth on par with Atkin’s, it is an inevitable step for scaling a small business.
Masterson’s popular T.L.C. Sukari Babyfacial and C-Firma Day Serum helped secure initial fans, but she also credits Instagram for her ability to create a lasting, personal connection with her customers, directly and quickly. “It’s like having a huge focus group that’s telling you at all times what they’re wishing for.”
Source: News Formal (newsformal.com)
JeffreeStar should be in this! His makeup line is sickening and sells out products in minutes!!! realentrepreneur
where is KrisJenner
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