Nelson is the face of the new program, but Clyde Lawrence and Jordan Cohen of the indie band Lawrence also called out merchandise fees in their statements in a senate judiciary focused primarily on Live Nation back in January. They’ve been consulting with Live Nation since then about those issues and spoke with the company monthly regarding several of the measures that were announced in the program, particularly the merch cuts.
“The central point here is the merch cut issue, and Jordan and I came in directly with that and other points in that very first meeting [with Live Nation]. We felt heard on that issue right away,” Lawrence tells“We want an ecosystem where the venues and artists can thrive, and it doesn’t feel fair for artists to have a significant number of their merchandise sales taken.”
Cohen and Lawrence called the new program “a massive victory for small artists,” noting that the stipends acknowledge the difficulties and expenses small acts face on the road, but most notably highlighting the end of the merch fees. “I wasn’t sure what to expect before we spoke with them, but we were pleasantly surprised that everyone seems to be on board in that it was time to make a change,” Cohen tells“I can’t quite put to words how big that merch money will play a role in the end-of-year finances for developing artists. Millions of dollars across the board. Every developing band will feel this.”
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