Willie Nelson performs in concert during Farm Aid at Ruoff Home Mortgage Music Center on Sept. 23, 2023 in Noblesville, Indiana.Live Nation, the world’s largest concert promoter, is launching an ambitious new program to improve the lives of touring musicians and cut down on the growing costs traveling artists facing criss-crossing the country.
As part of the program, the company’s clubs will no longer charge merchandise selling fees, allowing artists to keep 100% of merch profits. Many artists rely on merch sales to generate cash for the band while they’re on the road. In January, Ineffable Music Group became the first company to wave merch fees for the companies 10+ venues and showrooms. The decision by Live Nation to waive these fees will likely lead to more cash in the hands of touring artists.
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