franchise and Legoland theme parks requested that marketing for certain products be stopped and removed from commerce sites as soon as possible"in light of recent events." More than 30 products were listed in the email, and among them were ones that featured representation of police officers, firefighters, and criminals. Police and fire stations — as well as emergency vehicles like patrol cars and helicopters — were listed, as were mini figures in city police vests and the White House.
"The intent of the email was to ask that [members of Lego's affiliate marketing program] pause promoting and marketing a selection of Lego products on their sites. We paused all marketing across our own social channels earlier this week in response to the tragic events in the US." It's a bold move for any toy company, but the Lego spokesperson made clear the brand's goal:"There is no place for racism in our society . . . Our mission is to inspire and develop the builders of tomorrow and that includes inspiring them to be tolerant, inclusive, and kind."
Source: Car News Wire (carnewswire.net)
LEGO_Group This is crazy. There are many LEOs who are POC. (And military, and firefighters/first responders). Don't use childrens toys to perpetuate the stereotype of bad officers.
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