Lego pulls ads for cop-related toys in wake of George Floyd's death

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Lego is also donating $4 million to “organizations dedicated to supporting black children and educating all children about racial equality.”

Since everything is less than awesome right now, Lego is requesting that online ads are pulled for all its police and fire-related toys.and confirmed by EW, Lego sent a message to affiliate marketers in the wake of the death of George Floyd that went viral this week when it listed 30 building sets, mini-figures, and accessories "to be removed from sites and marketing ASAP."

On Wednesday, Lego announced on Twitter it would donate $4 million to “organizations dedicated to supporting black children and educating all children about racial equality.”

 

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In related news, Mattel has pulled the Erik Estrada doll collection.

They’re still SELLING the sets so it’s just a PR move as opposed to genuine reflection on why we teach children to idolize cops ¯\\_(ツ)_/¯ sadly

Might as well cancel every cop related tv show and movie then going forward.

Bad idea. Now they are deciding for kids what’s bad and what’s good. I don’t support unfair treatment of minors, but I also don’t support unfair portrayals of our first responders.

LEGO advertises?

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