was an easy decision. “I see both Good American and Zara as pioneers in fashion in their own right, each bringing more accessibility to the fashion industry,” says Kardashian. The goal of both brands, she says, is inclusivity: “At Good American, our mission is to make our assortment of, ready-to-wear, shoes and more as inclusive as possible, finding ways to innovate in fabric and fit where other brands have not, so women feel empowered,” she says.
It’s worth noting that this collaboration does break major boundaries for Zara when it comes to size inclusivity. Fans of Zara have been asking for extended sizing for years, as the vast majority of items sold at the retailer are offered in S-L, while jeans only extend up to size 14.
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