For Kesha, the quarantine-era enthusiasm is makeup application. The chart-topping singer already had her own beauty brand,, but it wasn't until the lockdown and forced isolation that she truly practiced putting it on herself without the help of professional makeup artists.
The goal of the channel isn't to show off Kesha's makeup expertise; in fact, it's entirely the opposite. "I wanted to show my fans and people that maybe aren't used to doing makeup all the time," says Kesha. "I'm learning the process by having to film things by myself at my house, so they're learning with me."
. Kesha's had to go through the same process — with the added pressure of getting glammed up to appear in front of a national audience, as when she appeared onin April. Of course, she's also able to FaceTime her makeup artist, which is exactly what she does in the channel's inaugural video.
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