Kari Lake rebrand put to the test in Arizona race for U.S. Senate

Arizona Senate candidate Kari Lake speaks during a television interview before Republican presidential candidate former President Donald Trump takes the stage during a campaign event in Laconia, N.H., Jan. 22, 2024. Political pros say Kari Lake is a generational political talent — but faces a series of self-inflicted challenges as she looks to broaden her appeal and soften her image in the race for Arizona’s open U.S. Senate seat.

“She is the best retail politician in Arizona since Sheriff Joe Arpaio, and it is just confounding to some people that she cannot demonstrate another gear with the talent that she has,” said Jason Rose, an Arizona-based GOP strategist. “It would be like a great major league baseball player who can throw 100 miles an hour, only throwing 100 miles an hour. You need some other pitches, you need some diversity.

She also has the support of Steve Daines, chair of the National Republican Senatorial Committee, who said Ms. Lake is “one of the most talented candidates in the country.” Mr. Rose said Ms. Lake got off to a good start by launching her bid with a Hillary Clinton-like listening tour, but later returned to Trump-style habits.

Ms. Lake lost the governor’s race in 2022 by about 17,000 votes out of more than 2.5 million cast. She insisted the election was stolen by fraud and shady election officials, including Maricopa County Recorder Stephen Richer, a Republican.

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