's Flipkart have violated competition laws by promoting "preferred sellers" on their platforms and offering deep discounts.
"Allegedly, there is an existence of various vertical arrangements between Flipkart with their preferred sellers on the platforms; and Amazon with their preferred sellers on the platforms, respectively which leads to a foreclosure of other nonpreferred sellers from the online marketplace," the order states. "These preferred sellers are also alleged to be affiliated with or controlled by Flipkart/Amazon either directly or indirectly.
Representatives from Amazon did not respond to a request for comment on India's probe. A Flipkart spokesperson said the company is reviewing the CCI notice, but that it's "fully compliant" with India's competition laws. "We take pride in democratizing e-commerce in India and giving market access to [hundreds of thousands] of [micro businesses], sellers, artisans and small businesses, making quality and affordable goods available to consumers through our transparent and efficient marketplace while creating lakhs of jobs," the spokesperson said.
Amazon and Flipkart were forced to alter their operations in the country after India enacted new e-commerce rules in December 2018. The rules prevent foreign-owned e-commerce companies like Amazon from selling products through affiliated companies they own a significant stake in, or from offering special discounts and exclusive deals in the country.
Modi ji ki Digital india fail mar gayee ki sir...
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