Japan's royal family debut Instagram account, hoping to appeal to youth

by MARI YAMAGUCHI Associated PressThe part of the instagram page of Japan's Imperial Household Agency is seen on a mobile phone Monday, April 1, 2024, in Tokyo. Japan’s Imperial Family made an Instagram debut on Monday, with images of Emperor Naruhito and Empress Masako capturing moments of their official duties, an effort to shake off their cloistered image and reach out to the younger generations.

A video of Naruhito addressing well-wishers during his Feb. 23 birthday celebrations garnered over 21,000 views in less than a day. Yukino Yoshiura, also a student, said she was excited to see more posts about Princess Aiko. “Aiko-sama is close to our age and just graduated from university, so I’m very happy to be able to see her images," she said while calling the princess with the respectful honorific “sama.”The Japanese imperial family's social media debut comes 15 years after Britain’s royal family joined X, formerly Twitter, in 2009.

Palace officials had been considering using social media to get more people interested in the family and their activities. Last year, the agency set up a team of experts to study the effects of using social media on the imperial family.

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