Japan's royal family makes formal debut on Instagram as world's oldest monarchy tries to draw youth

The part of instagram page of Japan's Imperial Household Agency is seen on a mobile phone Monday, April 1, 2024, in Tokyo. Japan’s Imperial Family made an Instagram debut on Monday, with images of Emperor Naruhito and Empress Masako capturing moments of their official duties, an effort to shake off their cloistered image and reach out to the younger generations.

A video of Naruhito addressing well-wishers during his Feb. 23 birthday celebrations garnered over 21,000 views in less than a day. Yukino Yoshiura, also a student, said she was excited to see more posts about Princess Aiko. “Aiko-sama is close to our age and just graduated from university, so I’m very happy to be able to see her images," she said while calling the princess with the respectful honorific “sama.”“I actually assumed they already had one. So I am surprised it’s just now that they are making one," said Daniela Kuthy, an American student.

The agency had become cautious after the Emperor’s niece Mako Komuro and her commoner husband faced a severe backlash on social media and in tabloids following concerns over her mother-in-law's financial situation, causing her marriage to be delayed. She also declined to receive a dowry as the public did not fully celebrate her union.

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