James Franco’s Paly Hollywood Brings Hollywood’s Underbelly to Milan’s Antonioli

-skewed fashion brand, which was cofounded and codesigned by James Franco and longtime friend Kyle Lindgren, landed at the store Friday with a collection of six one-of-a-kind biker jackets and a T-shirt devoted to Robert Blake.to celebrate the launch and sat down for a talk with WWD to shed light on the brand’s genesis, which has been revealed in several installments since Paly Hollywood was established in 2022.

Franco has long had a love for art and attended the Rhode Island School of Design’s art graduate program. During the pandemic, triggered by Jerry Saltz’s book “Art Is Life,” he started drawing daily and has so far amassed 7,000 to 8,000 sketches, stored on a Google Drive, Lindgren said. “It kind of sounds weird, but these jackets are like, spells.…These are each a little kind of death cult in a way of like, trying to just bring some of that spirit back,” Franco said.

Paly Hollywood stocks its fashion at select retailers including H.Lorenzo, The Webster, Patron of the New, Dover Street Market in New York and Los Angeles, and London’s LN-CC, among others.

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