It's 'sheer madness,' but Valentine's Day provides a sweet spot for suburban retailers

Valentine's Day provides a correction from the January slump, a bright spot in a slow season and -- at Barrington Flower Shop --"the single busiest day of our year," owner Glen Egeland said.

"Whether that's truffles, English toffee or giant chocolate-covered strawberries -- they're looking for that one item that their love loves." Flower power The majority of Egeland's flowers come from South America and Mexico since they're typically cheaper than domestic ones. Red roses are still king although they're about 20% pricier than other colors and many female recipients prefer a different hue, Egeland said.

He also cautions about online imitators, explaining searches for"flower shop Barrington" will result in pop-ups far from the western suburbs. Another is Knock, Knock, a company that makes"cute, little" books with vouchers for"A Big Juicy Kiss," or"Alone Time," or"Household Chore."

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