in June this year. The new digital format will allow brands to showcase collections in whatever format they want, ranging from a virtual runway show all the way to a podcast.
Milan Fashion Week will be hosting the first Milan Digital Fashion Week from July 14 to July 17 for the men's Spring 2021 collections, as well as women's and men's precollections for next spring. As for Paris Fashion Week, the Fédération de la Haute Couture et de la Mode announced that shows from July 9 to 13 will also follow suit, and designers will be able to showcase their new collections solely through video formats.
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