'Vogue' and Amazon Fashion Partner on Digital Storefront for 'A Common Thread'

Author:Ana ColónPublish date:May 14, 2020On Thursday, Vogue and the Council of Fashion Designers of America announced a partnership with Amazon Fashion to support small- and medium-sized fashion businesses amid the Covid-19 pandemic, as part of its "A Common Thread" initiative.

Amazon Fashion committed to donating $500,000 to "A Common Thread," which, as of April 20, had raised $4.1 million, according to the New York Times, to distribute in grants among eligible U.S.-based brands that applied for them last month.

At launch, the Common Threads section on Amazon Fashion stocks both in-season and select archival pieces from Adam Lippes, Adam Selman Sport, Alejandra Alonso Rojas, Batsheva, Brock Collection, Chloe Gosselin, Danielle Frankel, Derek Lam 10 Crosby, Edie Parker, Gigi Burris, Hunting Season, Jonathan Cohen, Krewe, Morgan Lane, 3.1 Phillip Lim, Rebecca De Ravenel, Ryan Roche, Tabitha Simmons, Tanya Taylor and Victor Glemaud. More designers are expected to follow in the next few weeks.

Anna Wintour, editor-in-chief of American Vogue and U.S. Artistic Director and Global Content Advisor for Condé Nast, said in a statement: "While there isn't one simple fix for our industry, which has been hit so hard, I believe this is an important step in the right direction."Tagsterms:NetworkVogueCoronavirusAmazonAnna WintourCOVID-19A Common ThreadAmazon Fashioncfda

This sounds cool 😎 How is amazon planning on protecting creators and other fashion professionals from loss of sales due to counterfeiters and their own alleged past predatory business practices when it comes to competing with sellers in their own marketplace?

Quantity over quality I guess.

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