Is Delaying an Album Release Until Touring Resumes a ‘Bad Move’?

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As 2021 looks more likely for live music to safely return, agents argue that releasing music -- and finding new avenues for engagement -- is more important than ever.

and many more have yet to reveal new dates for their postponed albums, Galle predicts a heavy fourth quarter for releases and a potentially over-saturated market.

As some 2021 tour dates begin to lock in, Galle says artists and their teams still have to consider the right time to announce, once “fans can wrap their heads around going outside again and buying tickets to a live event.” But no matter when touring does in fact resume, Galle assures that holding an album until that time comes"seems like a bad move."

He reiterates that, in the case of Price,"performing is just one of the spokes in the wheel, whether it's livestreaming or guest-DJing on Gimme Country." Since postponing her album, she released acover on YouTube, launched a radio show called Runaway Horses and, according to Levine, has been working on her memoir.

Source: Entertainment Trends (entertainmenttrends.net)

 

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