iPhone 15 Ultra isn’t even out, and I already hate it

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Another report claims the iPhone 15 Ultra will replace the Pro Max name - here’s why that’s such a huge problem.

Based on Apple’s current pattern, we can expect a revamped iPhone design next year, coinciding with a shift to USB-C and the potential of a new Ultra model replacing the Pro Max. […]

If you have an iPhone 13, I’d wait another 12 months for the iPhone 15. That’s when we’ll see bigger changes, including a potential rebranding of the Pro Max as the Ultra. The problem with the iPhone 15 Ultra isn’t the name change. It’s the size. Apple differentiating the Pro and Pro Max is a problem for all iPhone users who want the best iPhone Apple can make in the most compact size possible. That’s theThe Ultra strategy works for MacBook chips. Most people can use entry-level Airs and Pros without needing the most powerful M-series chips.

That’s why I hate the prospect of Apple pushing better features to the iPhone 15 Ultra and its successors compared to the regular Pro. I am one of the many people who love the 6.1-inch iPhone Pro. And the move to 6.7-inch seems out of the question.

 

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