iPhone 15 'Ultra' could replace next year's Pro Max model | Engadget

, the company could call its largest and most expensive device in 2023 the iPhone 15 Ultra instead of the iPhone 15 Pro Max as you would expect given its recent track record. The shift would reportedly coincide with the most significant redesign of the iPhone since Apple released the iPhone 12 in 2019. Gurman expects the iPhone 15 to feature USB-C, among other “bigger changes.”

Apple’s smartphone line has seen a couple of branding tweaks over the years. In the early days of the iPhone, when the company released a substantial update every two years, iterative models carried an “S” designation. Since 2019 and the diversification of the line to include separate mainstream and premium variants, the company has employed “Pro” and “Pro Max” designations to market its most advanced phones.

Apple following Samsung with the naming scheme. 🤔😲

And the iPhone 16 will replace the iPhone 15…

We just got iPhone 14 released. Now iPhone 15 news? It's so funny but nothing

I hope it’s just a rename and doesn’t actually include more features than the standard Pro model. That would just be screwing over people who want all the features but not a phone bigger that’s bigger than the Pro.

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