Focus on e-commerce and direct-to-consumer sales blunted coronavirus impacts in China, cushioning share prices as Ralph Lauren braces for a worse quarter
As states across the country start to loosen restrictions on non-essential businesses, shopping malls in some states were open this weekend and provided a look at the desire for in-store shopping during the pandemic. Photo: Elizabeth Findell Ralph Lauren’s fashions may be timeless, but its business has kept up with the times.
The apparel and home-products company posted a loss for the quarter ended March 28 and expects this quarter to be worse, yet its shares had a mild drop Wednesday—an indication that investors have faith in the brand’s longer-term performance as retail comes back to life around the world. The company reported an operating loss of $283.8 million, with the most marked decline coming from North America, its largest market.
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