Instagram Creators Can Charge for Subscriptions Under New Test Service

unit on Wednesday introduced the new feature in the U.S. on a limited basis, adding that it provides another way for creators to make money off their followings on the photo-sharing app.

“Creators do what they do to make a living, and it’s important that that is predictable,” Adam Mosseri, the head of Instagram, said. “Subscriptions are one of the best ways to have a predictable income—a way that’s not attached to how much reach you get on any given post, which is inevitably going to go up and down over time.”

Adam Mosseri, head of Instagram, said subscriptions are a way for creators to earn a predictable income stream.Creators will be able to offer subscribers access to exclusive Instagram Stories—the photos or video posts that disappear after 24 hours—and to Instagram Lives real-time video streaming sessions.

Instagram sister-service Facebook launched subscriptions in 2020 and said it wouldn’t collect any fees from creators until 2023 at the earliest. The same will apply to Instagram subscriptions, Meta said. Pricing of Instagram’s subscriptions range from $0.99 to $99.99, with options in between, according to a Meta spokesperson.

Super excited to be a part of this 🤗💙

Works for some platforms and some people. Personally, I think creating premium content is a waste of time. Privatizing public information/opinion is counterproductive to discourse. Putting up a paywall is a bad way to learn no one is buying. Maybe your customers aren’t born yet.

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