At the outset, they'll be able to put some livestreams and stories behind a paywall. Those stories, which can be saved to subscribers-only highlights, have a purple ring to make them stand out, Instagram head Adam Mosseri said.and YouTube, subscribers will receive a purple badge next to their usernames. Creators can see the badge in comments, messages and elsewhere. As such, they'll be able to devote more of their attention to subscribers, if they like.
More subscription features may be added in the future. Mosseri also said his team is working on ways for creators to export their subscriber lists and"bring them off of Instagram to other apps and websites built by other companies." Creators will be able to set a monthly price of their choosing and followers can subscribe via a button on their profile. Instagram plans to expand the test to more creators in the coming months and parent company Meta"This will help creators earn more by offering benefits to their most engaged followers like access to exclusive Lives and Stories,"
Mark Zuckerberg, CEO of Instagram's parent company Meta."I'm excited to keep building tools for creators to make a living doing creative work and to put these tools in more creators' hands soon."
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