Instagram and TikTok pull ads from startup Cerebral linking ADHD to obesity

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Instagram and TikTok pull ads from mental health care startup Cerebral that linked ADHD to obesity.

The mental health startup Cerebral came under fire for running an ad featuring a woman of color surrounded by junk food, such as popcorn, donuts and chips.Meta and TikTok pulled advertisements from a major mental health care startup this week after receiving inquiries from NBC News. The social media platforms found the ads promoted negative body images and contained misleading health claims.at $4.

Since Friday, the San Francisco-based Cerebral has continued to run ads for other treatments on Facebook, which is also owned by Meta. Several promoted a class of Type 2 diabetes medications as a “wonder drug” for weight loss. The Mayo Clinicthat while these drugs, called GLP-1 agonists, may lead to modest weight loss, they often need to be injected and can cause side effects such as vomiting and diarrhea.

“I would not have been OK with that as a clinician. I would say that’s my mistake,” he said. “We immediately pulled it and have already come up with a process where I and my clinical team will be reviewing everything that comes through, so that nothing like this happens again.”

 

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Research shows that someone with ADHD is 4 times more likely to develop obesity than someone who does not suffer from ADHD.

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The problem wasn’t necessarily that they made the link - the problem was that they implied that their ADHD treatments would help folks lose weight when there’s zero evidence of that.
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