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Inside NBC's Olympics bet on pop culture in Paris, with help from Snoop Dogg and Cardi B

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While many Americans prepare to grill, camp out, or go to the beach, officials want the public to know a few things about fireworks safety.

riding a giant baguette blimp over the Eiffel Tower, the network has strategically partnered with several big names to build anticipation for Enlisting a plethora of entertainers and non-Olympic athletes is designed to entice viewers after the network — and longtime Olympics broadcaster in the U.S. — drew lackluster ratings for the last Summer Olympics, in Tokyo, and the Winter Olympics in Beijing.

Snoop Dogg will be on the ground in Paris by late July, exploring the city’s landmarks and attending competitions and events. He’s already had casual “We have different perspectives and different views,” Snoop Dogg said of the recruited entertainers. “The world that we live in right now, it is appropriate for me to give our side of the story, because we’ve always been a great voice and a great instrument. But we’ve never been the conductor. Now I get to play the role of conductor.

So far, the commercials have generated strong numbers. According to NBC, Collins' promo spot drew more than 30 million viewers on the network's platforms. Megan Thee Stallion's ad garnered 12 million views, while Snoop Dogg pulled in just under 10 million through their social media channels.

Source: Entertainment Trends (entertainmenttrends.net)

 

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