NBC says its prime-time Olympics coverage in Paris is going to look very different from the shows that you've seen in the past.Summer Olympics in Paris
This year, NBC said Wednesday that Mike Tirico will host two daily Olympics shows, one that coincides with prime-time in Paris and featuring live competition in marquee sports like swimming, gymnastics and track & field. The other, during prime-time hours in the United States while Paris sleeps, will be a curated view of the day's best action.
That means reconfiguring how NBC structures its telecast for prime-time in the United States, always the biggest draw for viewers. NBC won't just show competitions, but will use the extra time to tell viewers more about why things played out the way they did, and give a backstage view, she said. That will also require some business adjustments, with NBC selling advertising packages that include inventory in both “prime-time” broadcasts, said Mark Lazarus, chairman of the NBC Universal Media Group. The network is also preparing to emphasize viewership counts across all of its platform, in a way that deflects attention from likely ratings decreases in the evening compared to past years.
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