In the world of L.A. lowriding, a car club plaque serves as a sacred language

The making of a lowrider plaque is an art form in itself. Clubs carefully select fonts, designs and sizes to stand out from the others. Plaque makers turn this vision into something tangible through a“You’re customizing it to reflect how you view yourself in the world,” says Denise Sandoval, a professor of Chicano/a studies at Cal State Northridge specializing in lowrider culture and Chicano cultural histories.

For this feature, we talked to the true aficionados of the culture — club members, artists, plaque makers, photographers and scholars — about the meaning behind car club plaques and what it feels like when they hit the light just right. And for good measure, we tapped lowrider stalwart, tattoo artist and designer Jesse Jaramillo to make an original plaque for their new club, Prophets, which was then crafted by David Lopez of Bedsled Kustoms.

I feel like a lowrider plaque definitely carries a big sense of pride, but also it’s a form of validation. Every car club has their own standards for a lowrider to be able to join. One puts many hours of hard work and effort to get their lowrider looking beautiful and just right. Once their lowrider is complete, and they are able to join a club and get their plaque, it is validation that all the hard work paid off.Paisaboys is a brand built on innuendo.

People don’t realize that when you join a club, you’re not just automatically given a plaque. Most car clubs have infrastructure — a president, vice president, sergeant of arms, secretary. They are the ones that determine if your car is ready to have the plaque. The car obviously is the owner’s canvas of creative expression, of their identity, their beauty that they want to put out in the world. But then when you’re in a club, your car is representing your car club as well.

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