In reversal, Hallmark will reinstate same-sex marriage ads

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The Hallmark Channel will reinstate same-sex marriage commercials that it pulled from the network, the company says. An ad that featured two brides kissing at the altar was initially dropped after a conservative advocacy group complained.

This image made from undated video provided by Zola shows a scene of its advertisement. Under pressure from a conservative advocacy group, The Hallmark Channel has pulled the ads for wedding-planning website Zola that featured same-sex couples, including two brides kissing. The family-friendly network, which is in the midst of its heavily watched holiday programming, removed the ads because the controversy was a distraction, a spokesperson said in an interview on Saturday, Dec. 14, 2019.

The earlier decision by Crown Media, Hallmark’s parent company, to pull several ads for the wedding planning site Zola featuring two brides kissing at the altar had caused a storm of protest on social media. Celebrities like Ellen DeGeneres and William Shatner criticized the move and the hashtag #BoycottHallmark was trending on Twitter at one point.

“We are humbled by everyone who showed support not only for Zola, but for all LGBTQ couples families who express their love on their wedding day, and every day,” said a statement Sunday evening from the company’s chief marketing officer, Mike Chi. Zola had submitted six ads, with four including a lesbian couple. After Hallmark pulled those ads, but not two featuring only opposite-sex couples, Zola pulled its remaining ads.

Hallmark’s statement said the network will be “working with GLAAD to better represent the LGBTQ community” and would be reaching out to Zola to reestablish its partnership.

 

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So basically they don’t know what they really stand for anymore. So I guess I’ll stop paying extra on my cable for your Hallmark hallmarkchannel hallmarkmovie failure boycotthallmark

But now that LGBT complained you will allow it. So you discriminate again the conservative advocacy group.

I’m done with Hallmark after this!

MMoon_WREG3

simonplittle Who even watches the crap this channel produces 🤮🤮🤮🤮

It’s easy to block a channel.

Shame

Never again after years and years of watching

So,their values are centered more on populism Then they should just re-brand completely...:/!!

TubbsShow Why is the Left the only group allowed to complain?

That's not something that should be forced on customers. I guess the ratings will tell the final story on this one.

Marriage is marriage is marriage

Children who grow up without a father are 5x more likely to live in poverty and commit crime; 9x more likely to drop out of schools and 20x more likely to end up in prison.

People who want to see anything longer than a short peck, regardless of who is kissing whom, aren't the ones watching Hallmark movies.

What do they show on that channel anyway....how to purchase cards?

The small mob wins again

Their money is as green as everyone else’s.

No don't. Cave in to SIN

Dang! I didn't get a chance to cancel them! I can only suppose that hallmarkchannel must not want me to be mad at them. Good.

Good! hallmarkchannel Don't do it again.

Thank you for reinstating them. And thank you for portraying lesbians as really hot, and therefore pandering to male fantasies.

Thank you hallmarkchannel. I look forward to returning to Evergreen today.

Well-done, Hallmark! Another stinging defeat for “One Million Moms Who Have Never Had An Orgasm.” On a related note, I wonder how many of these bitter, dried-up hags are (like many an anti-gay “crusader”) secretly longing for what they claim to abhor. 🇺🇸

TURN THE CHANNEL

DavidBrodyCBN Well done, hallmarkchannel

I will be cancelling my subscription. Hallmark you should have stood to your principles!

As a Rep. I am NOT offended by my kid seeing a happily married couple of any gender kiss. I AM offended when men send little girls 🍆 pics on social media when selfies are posted to IG. So maybe as a society let’s get rid of the Pedo people on social media who ARE a threat.

Hallmark, we are watching you to make sure the lesbian wedding commercial will be back on the air. Gay marriage IS the law of the land!

Glad my daughter isn’t working as a Hallmark rep anymore.

Dont watch that channel no way.

FrasierSein One million moms? Lol, more like 100 fat bible thumpers. If you don't like it, don't marry another woman! Pretty easy.

Why did people even complain about seeing that ad? Are they that fragile that they can’t handle seeing two women get married?

Another reason I dont watch television. And they wonder why people are cutting thr cord.

So sad that a Family Network is allowing immorality to invade their channel. Perhaps it is time to start reading books. They are alienating 96 to 98% of their audience. Pushing immorality is just wrong.

Another company caving....so sick of this.

Perverts should keep their perversions to themselves.

Reactive

it's almost like this was just a marketing gimmick to get some free publicity

I am Really Sad Hallmark did I turn Around I supported the decision to PULL the Adds With Same Sex People about The Place That not been Polluted with Filth of LGBTV

This is so wrong

I don't see why it's important.

Like that crowd even watches this channel anyway. Hey hallmarkchannel stop catering to sectors that don’t even use your product.

BooHallmarkChannel

DONE It is one thing to not hate Gay lifestyle, but it is another to PROMOTE it. We can choose not to watch a show, but have no way to shield commercials. Another plus for getting rid of cable.

Thank you hallmarkchannel for doing the right thing.

Hallmark channel take a stand or take a walk.......oh but can’t without a backbone.....one more channel i will not watch. HallmarkChannel

I won’t be watching that channel any more.

Not the first time for promoting these values. Had one movie with gay priest.

So basically one side had more powerful supporters than the other.

Maybe Hallmark should consider the fact that most people who watch their programming don’t associate with same sex marriage

That is a darn shame. The gay folks should get their own network and play all the gay ads they want. Straight people have rights too. I won't be watching Hallmark and supporting them in what the Bible says is UNNATURAL!

These ads still make me uncomfortable. I don’t want them banned I’ll just change the channel as I do anyway when most ads come on tv. I’m allowed to feel uncomfortable btw so don’t me

As long as they portray it for what it is. A mental disorder. Pray that they find the treatment they need

Well now that Disney is gone and the Hallmark channel is gone the only place left to teach your children family values is your own home so sad this country has fallen to the 1 percent. Do what you want in your own home not on my TV

The Left and their perversions masked as compassion destroys everything. hallmarkchannel cowards and perverted infiltrators caused the chaos. Good luck Hallmark surviving on an audience of 2%, oh, and the indoctrinated sheep without a moral code

Tired of seeing them

Welp won’t be watching hallmark anymore! Sick of the caving businesses! banhallmark

HallmarkChannel I’m sorry you pulled your add because some SAHM were being bigots cool now I know what not to watch this Christmas 🎄

Money talks , bullshit walks as the old saying goes

I am so disappointed that you would actually change your identity as a family friendly channel over the controversy of being inclusive to gays. I along with many friends plan to not watch your channel any longer if you begin showing same sex couples kissing. Please don't change.

The Alphabet Mafia won’t be happy until Christianity is destroyed

The political correctness is getting boring.

Hallmark caved to the Alphabet people..Say Goodbye to Hallmark

Thank you hallmarkchannel You did the right thing. No love is wrong. loveislove LoveWins

No more hallmarkchannel or Hallmark or hallmarkmovie. You made your choice. We have too!

This kind of crap is why I got rid of cable.

This goes to show you the power the average person has. Companies are spineless entities that will cave at the slightest. Some executive at Hallmark ACTUALLY thought twitter outrage translates to real life 😂😂😂😂

Cancel cable.

Hallmark states that they promote diversity and inclusiveness with its holiday programming. Well produce a features LGBTQ romantic holiday movie.

Pathetic

Making homosexuality a way of life in America is going to put this country on the same path as the Roman Empire where immorality was rampant.😥🇺🇸

Wake up people!!! And grow up while your at it!! Get over yourselves

Its fine..Hallmark will learn its lesson about listening to the lgbt..lmnop..gangsters. This is an abusive sick and monstrous group. Instead of their own networks..they go and look to invade anything that doesn't resemble them and crap all over it. Their day is coming!

my point is this just like in a public park there are certain things you are not allowed to do because it maybe offenses to others, showing an ad on tv where people of many beliefs are watching you need to be held at the level. not all money is good money.

👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼 Well done 👍🏼

Marriage = Godly union. Gays aren’t the only ones abusing it but it’s obvious when there’s a same sex couple. Just bc wrong doing is being done in one case doesn’t mean you have to agree w/other wrong doings. You s/disagree w/them as well; e.g., Christians s/hold Trump in account

How can it be legal for them to promote aids on television?

🤢

so, they ran the ad, then pulled it, then put it back up. ok we need to get them to do it another 7 times because that would be legendary

How many 'good Christian men' protesting this ad watch lesbian porn?

They should complain. The wedding industry is a racket.

Good reinstate or will boycott u. When does love offend, isn't it proper for all to equally show their love. We need all sides of the coin. Don't let some housewife's bored to dictate America's private lifestyle.

👏

I don’t watch ads but if they start airing movies of same sex marriages then I’ll have to start watching some other channel since I have no interest in watching movies of same sex relationships.

Hallmark makes ad Monday. Creates outrage (nobody really outraged) on Tuesday. Pulls ad to create more controversy on Wednesday. Re-airs ad on Thursday. This is marketing in 2019

Poor Hallmark Amidst the same sex marriage ad controversy - the corporation 'didn't' know whether to shit or go blind' So smartly chose to do Both!

That’s very sad , how could i let my kids watch this disgusting ad , simply straight is normal , LGBTQ are just Cancer spreading little by little in society ، its not hate its true fact

I was literally coming to criticize you hallmark. Thank goodness, you saw the error of your bigoted, superficial ways!

Espernyan Good on them for fixing their mistake I guess. Sucks that they pulled it in the first place but guess this is better than nothing.

Cowards.

Good 4 them

don't these complainers own a tv remote? switch the damn channel if you don't like what's on. idiots

I agree and stand with Hallmark to not have same sex couples commercials. Our human morals have been the same since the beginning of time and only in the last years has it exploded to same sex marriage. This has always been a good family channel. I do not want to push LGBT.

This is great and all but it doesn't mean we should forgive Hallmark right away That's what they want us to do They still chose hate and bigotry first It took a second, LOUDER protest for them to realize they fucked up But still, a small win for us 🥰

Hallmark when you crumble against pressure your values degrade. Stand tall for what you believe. Just as some people have the right to think what they think, so do you. I'm disappointed you changed your decision.

Boycotting paper holiday cards in a phone text era is still environmentally nicer anyway.

Bye hallmarkchannel

So my daughter won’t be watching hallmark now, leftists want to indoctrinate the nation

KNX1070 😢

Homosexuality is a perverted lifestyle

Thank you for rethinking your position on this hallmarkchannel HallmarkChannel

Bravo Hallmark!!!

fuck them dont let groups sway your opinion, believe it or not but those groups are like 1 person who acts like they represent a whole ideology.

Cancel my subscription

In marriage, as instituted by God, a man unites with his wife. Where marriage has been entered into in obedience to God, they are one flesh. God has united them, yoked them together, with mutual affection's yoke, which will cause them to face their life's difficulties together.

Same-sex marriage? What a shame,,,this is against heterosexual natural instinct,,it’s abnormal,,are they going to have biological children? Give me a break,,why Murdock & friends media mafia promotes it & pressure politicians to approve it?Why bad manners are encouraged?

That’s nice but when your actions contradict each other, you just show your lack of moral fiber.

This is just a good example of how companies have no backbone today. regardless if it's a conservative or democratic group you should always say what you mean and mean what you say.

Im glad they brought the adds back but they never should of pulled the adds in the 1st place. To everyone.... please stop giving in to those who complain, cry about hurt-feely-oma.

They’ve made the same mistake Chick Fil A did by giving in to the LGBTQAEIEIO mafia. Wonder what their next demand will be?

Concern45416819 A million mother's account with 4,000 followers started all this BS.

Just in time for Taco Tuesday

Imagine someones sexuality bothering you so much, Absolutely insane

None of you people have watched the hallmark channel in your lives.

Hallmark will never play in this house again. Perverts will not be celebrated

They found out a million moms was off on their count by about 990,000 moms.

noone forces the complainants to watch it

No one want's to see those type of ad's anyway!

it's a BadMoveHallmark (Hallmark hallmarkchannel hallmarkmovie) has reversed its decision and will air the Sodomite(LGBTQ) kissing ad.

Can both sides just stop? If you don’t like the ad, don’t buy the product!

That’s not enough

Oh. And what is this to me and mine ? A cable channel I don't watch has decided to accept money from people fighting for a cause, really don't know if questionable. Don't care.

History will one day show liberals were on the wrong side of gay marriage and abortion. Sorry .

Evil

🤢won’t be watching the Hallmark channel

Stupid

I’m done with hallmark

DavidBrodyCBN A reason why I’m glad I Don’t watch, and have the Hallmark Channel.

Hallmark caved in to the bullying, browbeating, and brainwashing of LGBT agenda

Hallmark will soon learn, agendas in a free market society typically don’t go well. They don’t watch Hallmark Christmas, conservatives do or now fewer do

Any network that won't show two pretty women kissing isn't a network I'd want to watch.

Their whining pretty much guarantees more same-sex kissing to come, I hope. That worked out nicely, don't you think? Putting a spotlight on it just made us realize it's rarity. Some people don't know when to keep their traps shut, and that can be a good thing. :0)

This is ridiculous

Good, can we get them to be less yt. Be inclusive all the way around!

Word of advice hallmarkchannel, never listen to the complaints of homophobes

Still not watching any of the mindless garbage hallmarkchannel runs.

Ads have become unrealistic and unrepresentative of our society in terms of the percentages of who we are. Ad makers have caved to the 'Outrage Mob'. It's time for that to stop.

I was going to support your initial decision to withdraw the homosexual commercial. I do not suppose Hallmarks decision to reinstate it.

Can’t upset Ellen

If they want to die the Lifetime Channel death with horrible liberal propaganda films go right ahead. I can turn them off just like I have Lifetime. Hallmarkkillstheirchannel

Just stand up for what you believe in and fucking mean it. Geez!

As in the days of Noah and in the days of Lot: Luke 17:26

WeinerNotH8r must everyone bow WeinerNotH8r?

hallmarkchannel Let the chips fall where they may.

Only some who are offended by stuff win. Others can take a hike on being offended

So only woke left wins. Hmm

I didn't use to dislike guy people cause I have some in my family but I hate them now.

KNX1070 Gay mafia is real thing but only on social media.

Good! Now I will watch them again!

Would’ve had so much respect for Hallmark had they stood their ground and stayed true to their beliefs and stood up to these communists.

Another company caving in to the communists. When will the majority of Americans stand up to these tactics?

Conservatives were 'offended'! ❄️❄️❄️

If Hallmark had just ignored the One Million Moms originally and the left the ad up, no one would have cared. Don’t give in to fringe mobs.

Where have these complainers been. Do they know what century they live in ?

That stuff is cool on redtube (as long as they’re both hot).

spencerhenry 🥳🥳🎉🎉

Hallmark channel bends to where the almighty $ is. No family values involved, no wokeness involved. Just show me the $.

Why would conservatives complain about same sex marriage. They regularly marry their cousins and close family members.

.jannarden Peaceful protest works!

Did they figure out One Million Moms is actually three and a half people in a backyard shed

Poor decision. Lots of conservative families do not want to watch that and/or have their children watch it.

Aka: FakeNewsMedia runs story aiming to create backlash against Christianity during Christmas time in order to force gay commercials to play on channels they decide.

They'll be divorced in a year or two anyway.

Just another example of 'money talks'. Right or wrong or for the sake of equality doesn't mean a damn thing. It's all popular opinion and financial return. Happy popular opinion was leaning in this direction.

Why apologize for disagreeing? That’s what’s wrong with this world! The damned PC police won’t allow you to have your own opinion! The hell with that! Don’t force your lifestyle on the world! You’ve all ready destroyed the rainbow by prostitutung it’s symbol!

Snip snap snip snap!

Reinstate.

Too little, too late.

africasblog 👏👏🥂🥂

Who’s the snowflake?

If you don’t like the commercial don’t watch it.

Good

get woke, go broke.

Really... are they so foolish to think no gay or LGTB TV watchers ever choose Hallmark to watch... until now, that is....

Maybe the conservative group would rather see mcconnell graham & trump together talking about all the exwives & how they became ex's

Can anyone say “abomination” ? It is not ok !

Not gonna watch Hallmark ever again. noconvictions

Doesn’t matter what commercials are played, Hallmark channel is a waste of time.

They know where their money comes from. One Million Moms may be vocal, but they aren’t buying overpriced Hallmark collectible ornaments every year. Smart move Hallmark.

Yay! More love in the world please!

I bet hallmarkchannel goes broke now. What they get for bowing down to the mentally ill. No sane person wants to see mentally ill people kissing and being used like those two mentally ill women in that ad. It's gross how this country & it's people have wandered away from morals.

LoveHate

Tell them to avert their eyes for 3 seconds and get the fuck over it.

Conservative advocacy groups being snowflakes as usual

Wow, awesome news. The people have spoken!

Guess I must be the only person who uses commercial breaks as a chance to flip through channels and see what else is on?

Good

I suggest that the One Million Moms fight the most indecent thing in our nation - Donald Trump.

cmclymer

Love wins! Zealous stuck in the biblical times need to look at a calendar.

It goes contrary to biblical principles.

Conservatives don't run the country, the Constitution does. Nothing about the commercial was unconstitutional. Not everyone in America is a conservative. Not everyone in America is a Christian. Just because you're offended by it doesn't mean it should be banned.

UdnSpeak4me Because The Money Stopped Flowing!

TeresaMWalker Yet again another company comprising its values because of loud mouths.

Love beats Hate every time ❤💙🖤💛💙💚

Bravo! About time they stopped letting christian whackos shove their lifestyles down everyone’s throats!

Too bad. Weak. See ya

Damned if you do; damned if you don’t.

Good. People need to get the hell over themselves. Love is love.

Who cares

Nice. Good. Can't imagine what sort of paranoid and unhinged individual would get angry about that to begin with. ...that said, I still find it hard to believe that One Million Moms is still out there doing damage to our society.

At this point I just want to watch tv! I don’t care about ANY ADS! Exercise bikes, weddings, fast food, etc. if you can get that influenced from an ad then tv really has rotted your brain. Commercials are time to get up and do something before the show is back or channel surf

'Conservative Advocacy' is a very kind phrasing for people with hatred in their hearts.

Conservatives translates to hate filled judgmental HypoChristians with too much free time.

Friendly amendment for accuracy's sake. Instead of 'conservative advocacy group,' use 'homophobic bigots.' Thanks.

Where were those same Conservative advocacy groups after our President fucked a porn star?

🤢🤮

Yes, let's live in a Hallmark, Fox world where life is beautiful all the time and liberals are second class citizens. MAGAMYASS It's 2020 hallmarkchannel

Too late I think

In a few years once all the Trump base dies off this won't be happening.

WHAT A JOKE. They do this now? under duress?

Dumb move.

Now reinstate Frasier and Golden Girls.

Like most companies, with any push-back, it caves.

Yeah, it’s the millennials that are snowflakes. Sure.

hallmarkchannel why do you even care what Conservative Special Interest Groups think? They never represent the majority.

As a business, stay away from controversial topics. If they wouldn’t have approved the commercials in the first place they wouldn’t have faced the initial backlash or the second backlash. hallmarkchannel, just play movies & don’t try to take a social stand. stayinyourlane

Who? Next.......

The court of public opinion wins again! 🙌

So they value the liberal opinion more than conservatives

it seems like they shouldn't have caved over some dumb internet petition

Let's see: 25,000 person ultra right winger petition or their actual customer base? They learned a hard lesson, but glad they learned.

Ewe

To be honest we need more hot lesbians kissing on TV

PowerToThePeople Love is Love regardless in our family! 💙🏳️‍🌈♥️

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