“I F--king Hope He Sues Me”: Inside the Twitter Explosion That Nearly Sunk Elon Musk

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Reporter TimkHiggins chronicles the behind-the-scenes meltdowns at Tesla sparked by Elon Musk’s unhinged online presence in his new book, Power Play.

Elon Musk landed in Spain in late June 2018, just in time for his brother Kimbal’s wedding and a needed respite. For months, his friends had grown increasingly worried about him as he eschewed their invitations to unwind, telling them he was needed at the factory. His public comments about his now ex-girlfriend Amber Heard seemed unhinged. His newest flame, Claire Boucher, didn’t fit neatly into Musk’s type.

This time, an unfolding drama on the other side of the world caught his attention: a boys’ soccer team was trapped in a flooded cave in Thailand. As the world watched rescuers try to save them, someone on Twitter urged Musk to intervene. At first he demurred, but within days he was proclaiming that his engineers would design a mini-submarine to rescue the kids—even if it wasn’t clear that the rescuers in Thailand wanted such help. He documented his efforts on Twitter.

The sentiment only grew worse. A couple days later, a British man named Vernon Unsworth, a spelunker who helped rescuers with his knowledge of the caves, was interviewed by CNN. In a passing question, he was asked about Musk’s submarine. He called it a PR stunt and said that “it had absolutely no chance of working” and that Musk had “no conception of what the cave passage was like.” He said Musk could “stick his submarine where it hurts.

An hour later, Musk responded. “After sleeping on this, I’m not happy about the suggested approach.” Musk worried an apology offered so quickly after Tesla’s shares had dropped would be dismissed as disingenuous and cowardly. “We need to stop panicking,” Musk said. Musk reached out to Apple CEO Tim Cook about meeting for a possible deal. Perhaps Apple would be interested in acquiring Tesla for about $60 billion, or more than twice its value when Cook had originally inquired? A back and forth began between the two men’s camps to find a time to meet, but it quickly became clear that Cook’s side was dragging its feet, seemingly uninterested in finding an actual meeting time, a person familiar with the situation said.

 

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timkhiggins I hope people stop giving musk resources to waste on stupid s**t! Heading into times of scarcity, we can't afford it...but I suspect it will take someone buying the worlds lithium, cobalt & flake graphite and destroying it, sending phone prices skyrocketing before people realize.

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