Hype Williams’s Reimagines Slim Aarons’ Poolside Socialites for Jay-Z’s Cannabis Line

Since Jay-Z first announced his new cannabis project Monogram last October, efforts to legalize marijuana around the country have sped up, suggesting we’re on the brink of a new era for recreational cannabis. So what better way to welcome the future than to look back at the past? Monogram has tapped creative legendto reimagine some of Slim Aarons’s most iconic photographs of socialites of the 1950s, 60s, and 70s, imagining what Aarons’s vision of “the good life” might look like today.

There are, of course, some noteworthy differences too. Aarons’s original subjects were almost exclusively white, and lounged poolside sipping champagne. The partygoers in Williams’s photographs are primarily Black, and though there’s champagne on hand, they’re casually smoking weed in a way that can only be described as glamorous. On the set Williams played music to relax his subjects in front of the lens, but it was also clear to everyone involved that they were capturing history in the making.

Williams, who directed Jay-Z in his second-ever music video back in 1996, spends his career capturing “attractive people, doing attractive things in attractive places” – which is how Slim has described his work. The first of the three part campaign, will debut on billboards nationwide as well as across the brand’s social channels, will be what Williams calls “a true representation of Monogram”— and of Williams’s career spent capturing the world’s most fascinating people.

JAY_Z_Daily Thank you

$GRAMF iykyk

💎 monogramcompany

Personally I don’t think we should allow celebrities or corporations to take over hemp & marijuana

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