and web-based service Teleparty currently supports watch parties on Netflix, Hulu, Disney Plus and HBO Max.
The strategy behind the watch party features isn’t a mystery: Hulu and others promoting the concept hope that it can lead to incremental subscriber growth, given that everyone participating must have a valid account. To use Hulu’s Watch Party, users select the “Watch Party” icon on each title’s Details page and then share a link with up to seven other Hulu subscribers to join. While watching, group members can react in real-time through the chat function and control their own playback. The feature for now is available only on the web-browser version of Hulu.
Hulu had 36.6 million subscribers as of Oct. 3, the end of Disney’s fiscal fourth quarter. Of those, 32.5 million were on SVOD-only plans with the remainder taking SVOD with live TV. Hulu’s on-demand streaming library includes full seasons of hit shows like “Family Guy,” “Law & Order: SVU,” “This Is Us” and “The Golden Girls,” films like “Trolls World Tour” and originals including “Pen15,” “Little Fires Everywhere,” “Ramy,” “Animaniacs” and “The Handmaid’s Tale.”
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