Quibi, we hardly knew ye. After much ballyhoo, a tremendous advertising campaign and an expensive programming buy, Jeffrey Katzenberg and Meg Whitman’s $2 billion bet on a mobile streaming service lasted… eight months.Quibi never got to experience life outside of the COVID-19 pandemic. It just missed being a part of the world when Donald Trump wasn’t president. It couldn’t even make it to 2021.
Audiences already have plenty to see and do — for free — on their mobile devices during those rare free moments when they partake in screen time . And even during those times, they rarely have the ability to completely focus on deep, intense storytelling. They’re scrolling Twitter, watching a humorous TikTok or clicking on a YouTube link.
What they’re not doing is paying for that content. The idea that they have the need for more mobile fare, and that they’d pay for it… was always questionable. But Quibi is far from the only TV programmer to hit a road block over the years. The TV graveyard is filled with networks that just didn’t pan out. In the early days of cable, there was a limitation to the number of available slots for channels, leaving many without the opportunity to grow. In the last decade, attempts to program to young audiences — who have already mostly left linear TV — fell short.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.