They took the idea to the next level when they worked on the idea at Harvard’s New Venture Competition. They came in second place and won a $25,000 prize that they put toward product development and getting “it into as many doors as possible in the New York area,” Blankfein said. Listening and sampling during this time were key. They began raising money after they graduated—Ross in 2014 and Blankfein in 2015, and connected with buyers, but it wasn’t a simple undertaking at first.
The objectives and inspiration behind creating Swoon is what attracted DGNL Ventures as an investor. The “authentic story, authentic positioning” and “why they wanted to launch it,” especially its tie to Ross’s diabetes, captured the fund, said its cofounder Nir Liberboim. According to him, they want to back healthy companies that will have an impact on the world.
I am a journalist, author and lawyer who has written for CNN, Yahoo News, Teen Vogue, Thrive Global and Poosh. Before joining Forbes as a contributor, I worked onI am a journalist, author and lawyer who has written for CNN, Yahoo News, Teen Vogue, Thrive Global and Poosh. Before joining Forbes as a contributor, I worked on breaking news at CNN in New York, where I gathered news and contributed stories for television and digital, including for CNN Health.
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