With a mission to “amplify talent and passion by assisting others with their emotional life journeys,” the multifaceted business model blends Newton’s passions for creating art and serving others. The brand is comprised of three elements: an art studio, a high-end line of handcrafted modern quilts called Alexis Gift Quilts, and her latest endeavor, The Intentional Pause Project.
Feeling compelled to help make a change, Newton got to work in creating The Intentional Pause Dream Workbook and Monthly Planner to revolutionize self-care. This combination guided journal and planner was designed to guide users through 25 exercises over five two-hour pauses to help replace disempowering habits with achievable dreams or goals. Based around an emotional plan that Newton calls the F.O.R.E.S.T.
After the audit comes four other intentional pauses. “Pause to Dream” includes six exercises to help users discover their deepest desires. “Pause to Activate” asks them to prioritize three of those desires into “dream goals” and develop a best-practice action plan. Next, “Pause to Fortify” encourages women to explore their F.O.R.E.S.T. framework and develop a Fortify emotional plan for each of their three dream-goals.
Concept in hand, Newton turned a wall in her basement into a designated whiteboard to lay out her budding ideas and map out her framework. Aside from creating a product that would actually help her target audience, her next priority was making the workbook into a beautiful experience. “I wanted to make [the workbook] a beautiful experience so people would want to do it…I actually made the investment to find a designer that could help me bring it to life in a way that invited people in.
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