How The 40-Year-Old Virgin became Hollywood's last great comedy poster

If you don’t use it, you lose it, and Hollywood has been using The 40-Year-Old Virgin poster for nearly 20 years. You know the one: Steve Carell in front of a glowing orange sun with his eyes staring off in the distance like he’s having his high school yearbook picture taken. From small productions that could use more creative marketing to Kevin Hart vehicles for Netflix that should have more creative marketing, the poster’s DNA remains a fixture of movie publicity.

The photo of Carell had definitely unlocked something. Pekurovskaya remembers reading comments on movie sites like Yahoo Movies, where theater workers were hyping up the poster. “It was the first time in a long time that any of us said ‘this movie poster is selling this movie,’” said Wolf. Seizing on the strong branding from Apatow’s first film, the same team used similar elements for Apatow’s follow-up, Knocked Up.

Source: News Formal (newsformal.com)

Universal Pictures Films Smith Crew Creative Judd Apatow Mr. & Mrs. Smith Andy Knocked Up Sanders Anchorman Pamela Adlon Damon Wolf Adam Fogelson Christina Applegate Sausage Party Kevin Hart Rogen Freaks And Geeks Maria Pekurovskaya Adam Sandler Entertainment Culture Mark Wahlberg Steven Soderbergh Art Streiber Rainn Wilson Netflix Steve Carell Anchorman: The Legend Of Ron Burgundy The Tonight Show With Jay Leno Jay Leno The A.V. Club

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