How Starbucks and Colectivo Coffee Workers Rode a New Wave of Labor Organizing

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Colectivo’s historic union wins in the Midwest paved the way for Starbucks workers across the country

In its efforts to convince workers to vote against unionization, leadership at both Colectivo and Starbucks made ill-advised historical references. In asent to Colectivo employees in January 2021, co-founder Lincoln Fowler referenced the failed insurrection at the U.S. Capitol as a symbol of the need for unity at his company and in the country at large — a comparison that to some workers felt was loaded and inappropriate.

in November when in a meeting with workers, he likened his view of the company’s generous ethos to that of Jewish prisoners during the Holocaust who shared meager resources in Nazi concentration camps.Check your inbox for a welcome email.

 

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