When she's been able to keep her studio open, though, Lowery says her business has actually been stronger overall in 2020, in spite of the pandemic. She expects to bring in "at least 30% more in revenue this year," Lowery says, mainly because the pandemic has forced many shoppers to make more of their purchases online and that's beenFor Lowery's business, the fact that Prime Day was pushed back due to the coronavirus has also ended up working in her favor.
"We are going to be without our best-selling size [bottle] on Prime Day, which is a disaster," Sundlie says with a chuckle. To make up for that product's absence, The Date Lady will be offering more discounts than usual, including a "Lightning Deal" promotional discount on its typically $21.99, 48-ounce bottles of date syrup in the hopes that product will prove just as popular.
"One of the biggest failures on Amazon is not having enough inventory," Sundlie says. "So, we learned that lesson long ago and we've been stocking for months now to prepare."Amazon put restrictions "Usually, we see about a 400% to 500% increase [in sales for Prime Day] and I think it could be even more this year," says Fishman. He feels that this year's later start date for Prime Day could benefit VitaCup because the company's sales typically improve as the weather turns colder.
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