Today is the first day of Amazon Prime Day and we estimate the promotion to bring $9.91 billion in worldwide sales.Insider Intelligence analyzes this industry and several others to provide in-depth analyst reports, proprietary forecasts, customizable charts, and more.Today marks the beginning of Amazon Prime Day in the US, and we expect this year's event will be the ecommerce giant's biggest ever. Worldwide Amazon Prime Day sales will total $9.
. For the first time, Prime Day will be held in October instead of July, which will likely result in consumers focusing less on products for the summer and back-to-school, and instead treating the event as an early lead-in to the holiday season., 75% of Prime members said they were likely to purchase some of their holiday presents on Prime Day.
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