How Rick Caruso spent $104M and still lost the LA mayor’s race

LOS ANGELES — Rick Caruso ran for mayor of Los Angeles with more money than any previous candidate and a plan to overwhelm his opponent with new and infrequent voters — people fed up with politics and dysfunction in America’s second largest city.In his first run for political office, the billionaire developer lost decisively to Rep. Karen Bass after spending $104 million, most of it his own money.

The city’s political class also attributes the former Republican’s loss to his late party switch and thin political resume, the Democratic establishment’s power in Los Angeles — and Bass herself, a formidable candidate who was on President Joe Biden’s vice presidential shortlist. The batches of ballots counted after election day were largely vote-by-mail sent closer to the deadline, meaning it took longer for them to arrive in county offices. Those ballots tended to be from younger and more left-leaning voters — giving Bass the advantage.

John Shallman, a Los Angeles Democratic consultant, called that tactic a “very risky gamble,” arguing there wasn’t a particular policy issue that separated the two candidates and would drive turnout in Caruso’s favor. Unlike President Barack Obama’s 2008 campaign, which rallied support from traditionally unlikely voters on a message of change, Caruso never captured the same type of passion.

I guess the lesson is not about how much, it is about what the voters want. Most voters are a lot more engaged and a bit more smarter since 2022. Hope the rest of them learn from this guy - advertisement is not enough!

It’s about gaining the 1) Power; and 2) Name recognition that comes from the political position.

$ 100.000 ? Just to have some fun?

Karen Bass's friends got to count the ballots?

Lol amazing how these people spend millions for a “public service” job that pays less than a 100k 😂

He ran to eliminate homelessness ... instead of wasting all that money, he could have donated it to the homeless ... this guy was just about the power.

He can afford to waste that much money on himself. What's the big deal? He can't take it with him when he dies

katyperry

Lol enjoy hahaha

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