The coronavirus pandemic has impacted the 2020 holiday shopping season, causing many people to decrease their spending and focus their shopping online and influencing retailers to change the ways they engage shoppers.
Here, WWD looks at how some major retailers and brands are changing their plans for Black Friday 2020. Read on for more.Best Buy is offering Black Friday deals monthlong with new deals on electronics announced throughout November. Shoppers can do curbside pickup for their purchases or same-day delivery.
The retailer initially hosted its Cyber Days event on Oct. 12 to 14 to start the holiday shopping season and is offering monthlong deals through November. Customers can expect deals on kitchenware, homeware, toys, electronics and apparel.Kohl’s is kicking off Black Friday on Nov. 22 online and in-store, offering an additional 15 percent off on its deals and $15 in Kohl’s Cash for every $50 purchased. The retailer will also be closed on Thanksgiving.
The retailer will carry the Black Friday deal over to Cyber Weekend, where customers will get 50 percent off on Nov. 28 and 29.REI is continuing its #OptOutside initiative for the sixth year in a row by closing stores, activity centers, distribution centers and headquarters on Black Friday. It will be paying its over 13,000 employees to encourage them to spend the day outside with family and friends.
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