to songwriting credits on her summer smash “Good 4 U,” observers immediately began calculating what that meant for Hayley Williams and Josh Farro, the credited members of the long-running group.
“It’s hard to give an exact value, because there really are a lot of variables, but in public performance [alone], it’s a seven-figure number ranging from $1.2 million to probably north of $2 million on the amount of spins, how long it’s been on the radio, how many formats it got play from,” says a high- ranking executive at one large indie publisher.
Hull wasn’t able predict the inevitable sync revenue this song will generate from use in ads or placements on film or TV. “A year after a song peaks at radio, you can go get $250,000 or half a million in sync for a song that is so recognizable,” says the aforementioned music publishing exec. “We all know that great advertisers love the fact that if your head is down on a different device, and you hear a hit song on the television, you pick your head up.
Uhhh. 😐
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