LØREN wrote K-pop bangers. Now his grungy pop-punk is blowing up online

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With songwriting credits across BLACKPINK's debut album, the Seoul musician and producer is going solo with his nostalgic sound.

as the moody bad boy in the leather jacket is juxtaposed by an earthy humour, a thoughtfulness, and a fanboy’s appreciation for the music that’s shaped his own. The leather jacket, though, remains omnipresent.

Born as Lee Seungjoo into a “very conservative family”, he was kept on such a tight leash that even haircuts were undertaken by his grandparents throughout childhood. “It was worse [than a bowl cut], it was, like, a trapezoid,” he laughs. Somehow he managed to convince his strict parents to buy him a guitar at 13, and he went electric from the get-go. “I didn’t have a proper teacher, I had a guy that I met at the Guitar Center and he was actually really good so I asked if he’d teach me.

 

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if i was the interviewer id be shaking on the way out LIKE- and the way yall described him ⚰️⚰️

Exactly exactly.

Do your thing LOREN. We born in the 90s can remember our parents nostalgia and love for rock. It's not dead... It's evolving. Keep making music! THEBLACKLABEL_ LOREN

THEBLACKLABEL_ He is a full package...

THEBLACKLABEL_ OMG YES

THEBLACKLABEL_ 🔥

Thank you for this fantastic interview! 😊

Yes, baby!! He needs more promo and recognition! Thanks for the interview!! 🤗

THEBLACKLABEL_ KINGG!!!🔥

Thank you interviewing him. I really want to know more about him :

THEBLACKLABEL_ THIS INTERVIEW IS AMAZING!!

“KPop? Zzzzzz

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