How Lorde Broke All the Rules

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She’s 17, lives with her parents and just became the most exciting new superstar in pop

). Russell Crowe and Karl Lagerfeld — pret­ty much polar opposites of each other — de­clared their fealty. Just two months after “Royals” debuted on Spotify, it topped the service’s Viral Chart, which measures the ratio between shares and streams. Her record label, and even pop-radio stations, had no choice but to jump on the rear of the bandwagon.

The minor gossip: Lorde’s boyfriend is seven years older. “I didn’t say, ‘Yeah, sure, go date a 24-year-old,” her mom, Sonja Yelich, tells me. “But her dad and I met James and we liked him. When Ella was much younger, her first boyfriend was older — four years or something.” Given her maturity, it would be a bigger surprise if Ella dated someone who wasn’t older. And if Justin Bieber had dated a 24-year-old when he was 17, people would’ve smirked and high-fived him.

A skinny guy with glasses interrupts our conversation. “Sorry, my girlfriend told me to get a picture with you.” Ella stands to take a photo with him, gestures at a waiter standing nearby, and asks, “Is this your girlfriend?” Sonja, husband Vic O’Connor, and their four kids live in Devonport, a prosper­ous waterfront village with white-sand beaches and a hippie vibe. Although peo­ple assume Mom is Ella’s role model, she’s more like her father, a measured and disciplined civil engineer. Family dinners double as profane salons, with teas­ing, shouting and clash­ing opinions about art and politics. Sonja: “We’re just loud. We’reSonja had unconventional ideas about parenting.

We’ve been driving for a while in Sonja’s brown Peugeot, trying and failing to find Mount Eden, a dormant volcano. She sug­gests we play a trick on Ella, by pretend­ing our interview has erupted into a fight. She dictates two e-mails for me to send Ella , then tells Ella that I’m rude and have been asking inappropriate questions.

Though Little might have still been wary of Ella — “this weird kid who would wear nighties to the studio and make up strange words,” she’s said — he helped her turn a spew of lyrics into melodies, and to separate verses from choruses. He also created a unique digital sound for her: spare and clipped, influenced by dub-step and hip-hop, and carefully detailed with tuned drum accents.

Label executives who specialize in social-media marketing told Ella to use a lot of hashtags and hype her music to fol­lowers. “And I was like, ‘I can’t explain it to you, but if I did that, everyone my age would hate me.’ The stuff that worked a few years ago isn’t going to work now.” Whenever she dismissed grown-ups’ ideas as “corny” or “uncool,” they buckled; no one wants to be uncool in the eyes of a 17-year-old. “It’s like Kryptonite,” she says with a laugh.

 

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