In 2023, Tumblr holds next to none of the social currency it once did. Now, when Marsh sees an oil stain in a parking lot, their first thought is “This would’ve gone crazy on Tumblr.” Their second thought is that that oil will somehow end up in the ocean, adding to “the nearly unavoidable climate disaster our world is approaching.” But even now, a search for “Ribs by Lorde” on the site still yields the same grainy, soft-grunge images overlaid with those same lyrics about getting old.
While artists like Marina and the Diamonds and Lana Del Rey established hyper-specific visual aesthetics to accompany their music, many other figures in alternative and indie pop’s royal court opted for minimalism. Lorde didn’t appear on the cover of; nor did the 1975, the Neighbourhood, or Arctic Monkeys appear in the album artwork of their own faceless, black and white records that year.
For Stevens, before “Ribs” looked like the water running down the shower drain during her yearly birthday cry, it looked like suburbia. “We would go drive to sit in parking lots,” she remembers. “We would have that deep melancholy about teenage things, about leaving this town and having a different life.
In December 2019, less than six months before the pandemic began, “Ribs” reached a milestone of 100 million Spotify streams. Within three years, that number increased by 300 million. In August 2023, a month before the tenth anniversary of its release, the song surpassed 500 million streams, 100 million of which were racked up in the last nine months. It’s the singer’s fourth most played song, behind thesingle “Green Light.
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