How Karl Lagerfeld Reinvented Chanel—and the Role of the Creative Director on Today’s ‘In Vogue: The 1990s’ Episode

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Episode 4 of 'In VOGUE: The 1990s' is here! On this week's podcast, how Karl Lagerfeld transformed not only Chanel, but the fashion industry by reimagining the role of a creative director. For more: Listen exclusively on Spotify:

The designer had a large vocabulary of Chanelisms to play with—including the tweed suit, the lbd, quilting, the camellia, golden chains , the number five, etc. To that he added the image of Chanel herself. He also created the double-C logo that became recognizable everywhere, just as the world and the fashion industry were going global, aided by advancements in communication.Status translates into any language, and Chanel has always been an exclusive brand.

Lagerfeld always said he wanted to look forward, not back, and, ashost Hamish Bowles puts it, the designer “set out to change the fashion world by making something old new again.” He did this by creating an always up-to-date dialogue between the house codes and pop culture. In this way he brought the world to Chanel, and Chanel to the world.Photo: Time Life Pictures / Pictures Inc.

 

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