The allure of “Made in India” has a long history. In the 19th century, Western European women lusted after imported paisley shawls and still today, a trip to India is incomplete without a block-printed or woodworked souvenir. For Indians, artisanship is at the bedrock of their culture. Upon the birth of a girl in Punjab, it's long been the custom for mothers to begin embroidering a Phulkari textile for the eventual wedding.
For many, though, the craft extends beyond heritage; it's a livelihood and it's one that has been upended by the pandemic. As many retailers canceled orders and designers halted production, those farther down the supply chain, such as Indian craftspeople or karigars—a discreet but immeasurable force the keeps the global fashion system running—felt the effects.
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