authored by researchers at the Center for Sustainable Systems at the University of Michigan found that the Beyond Burger generates 90% less GHG emissions and requires 46% less nonrenewable energy, 99% less net water use, and 93% less net land use to produce than a regular burger.
will never give up their beef burgers. But in between those poles is a large swath of Americans who worry a reasonable amount for their health and for the planet: the people who careto make a small modification in their behavior , but aren’t at the point where they’re ready and willing to stop eating meat entirely.
Let’s be real: Wholesale lifestyle changes, like going vegetarian or vegan, can be incredibly difficult . Many Americans have grown up eating meat. And if you’ve ever tried to break any long-held habit, you know that baby steps and good substitutes can be a huge help.
Hang tight - our goal is to make the Impossible Burger accessible everywhere conventional beef is sold. For now, you can head to our website to find a restaurant serving it near you. We'd love to hear what you think when you have a chance to try it! 🍔🤔
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