,” as part of this year’s Hitmakers event. But that’s only because he’s still a little surprised at having even gotten an advertising sync with the song, period.
At the point at which “Fancy Like” started to break through, Hayes was the kind of artist who you might consider as being on the bubble, in terms of being a true, ongoing country star. Yes, he’d accumulated an avid fan base since putting his first record out in 2010, and he’d even cracked the top 10 once — almost everyone who follows the genre knew his name.
The ad campaign was a very beneficial afterthought. “The song was out long enough where you could feel people saying, ‘You’ve got to do something with Applebee’s.’ and I’m sure Applebee’s could feel people saying, ‘You gotta do something with Walker.’ When we did it, it’s almost like we scored a touchdown, and the crowd went wild.
The pop crossover factor is ironic, “because when we put this out, we considered this one of the more country things that I’ve ever done, and never, never had any ambition , and nothing on the horizon or in our history told us that this would cross over. Every chart that this pops on, our minds are blown by the artists that it’s rubbing elbows with.
“I think everybody in the world, not just country radio, but everybody who’s a gatekeeper, wondered, with the nature of how it blew up and the speed at which it did: Is this for real?” says Hayes. “People kind of looked at it as still an adventurous play, like, ‘Am I going to be the first station to put this in medium?'” It took a bit, but eventually they all got the memo.
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