Design Theory: How George Trochopoulos’ Stripe Motif Became a Go-to Celebrity Style

Trochopoulos attends the London College of Fashion where he is in the knitwear program. He entered the program with minimal design experience, having only taken up sewing in his last few years of high school.

After starting his first internship and getting his footing, he started sharing his designs on social media. The designer’s signature style is his stripe motif in dresses and tops, which he hand-knits, sews and dyes on his own. He offered the pieces via custom order last fall and slowly started building his following on social media.

“It’s a lot of mixed and matched influences in my head kind of put in clothes,” Trochopoulos said about his inspirations. “I’ve very obsessed with repeating patterns and seeing how those can be manipulated. So for example, the stripe: it’s something I stumbled upon five or six months ago and I’m still trying to make new ways of doing it.”

Trochopoulos’ stripe motif caught the eye of fashion stylist Jared Ellner, who reached out to the designer to commission a green striped top for his client, YouTube star Emma Chamberlain.The designer explained that photos of Chamberlain in his top went viral while he was in a remote town in Greece without WiFi or cell service. When he was finally able to use his phone again, he saw that he had an influx of social media followers and inquiries for custom pieces.

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