documented sightings of the off-the-shoulder chambray minidress from Zara. Two years later, a $50 polka-dot dress had its own Instagram andfeature. What these dresses had in common was an accessible price tag and an inoffensive design that was distinctive enough to be identified just as “The Dress.” If not for its ubiquity, neither would raise an eyebrow. It seemed like 2020 wouldn’t have “The Dress,” given that everyone is indoors, stocking up on masks, sweatpants, and Birkenstocks.
Despite everything, fashion trends haven’t come to a complete halt in 2020. First it was matching sweatpants sets, and then it was “the nap dress” . Matoshi first designed her dress in July 2019. As soon as she posted it to Instagram, it was popular. Model Tess Holliday wore a custom version of it to the Grammys in January, she referred to the look as “If Strawberry Shortcake & Lana Del Rey had a baby.
The dress also falls neatly in line with the rise of “cottagecore,” an aesthetic defined by rural bliss—picture a world in which you make your own jam and read Jane Austen on repeat. There’s a popular song on cottagecore TikTok called “Look at you strawberry blonde,” which pairs nicely with the dress. “Cottagecore is having a pretty big moment during the pandemic,” Anjum said. “Folks are romanticizing about nature and crafting.
Even though people are buying the dress, the quantities hardly register as mass. It’s more ubiquitous on social media than it is on the street. Unlike Zara’s chambray or polka dots, you’re probably not going to see it seven times on a walk. On TikTok, though, you’ll often see the dress under #cottagecore. Scroll through Twitter and you’ll also find anime and K-pop fan art and collages.
I think its the beautiful strawberries red color very appetizing to the eyes and the design is very traditional, A-line bottom doesn't require perfect below body shape, while at the same time very convenient for the wearer.
Beautiful
bc it’s just so gosh darn pretty
Oh jesus this is so pretty product.✨
The cute chubbygirl that wore it
Beautiful dress!!!💗🍓 Very expensive☹️
Strawberry blonde is by mitski.
It's popular because it's happy and cheerful looking, and Heaven knows we need this in 2020 with how rotten this year has been!
because boobs
rEliTaVelY eXpEnsIvE hun that dress is $490 thats v expensive
I need to get myself one of these😏
because wlw can do anything
it looks terrible on everyone 😖
Beats me! It’s plain as day!
It's a steal at twice the price
the colourful the better!
lol
That brick is so hard on her shoulder blades. 🧛♀️
Everyone’s gone bonkers in the Lock down.
It looks like it is a copy of Strawberry Short Cakes dress. LOL
😳How? Maybe because Matoshi has gifted the dress to influencers and celebrities during a global pandemic?! 😎
I want one 😍
Boobs? Boobs.
The strawberry dress lives rent free in my mind
Represents (in my humble option) fantasy, escapism, romance, love, freedom, it’s something you’d see in a fairy tale... all in a 🍓 dress... how great and comforting during a pandemic is it to be able to buy something like that, gives us hope
It’s exquisite and reminds me of strawberry shortcake. Imagine wearing a piece of your childhood with spunk. This lucrative design deserves it’s own prize.
TikTok
Nope not at all but imglad you shared it!
please correct the misspelled name of the designer under your photo caption! It’s a big deal for any designer to get featured on vogue but doesn’t feel great when they can’t bother to write your name correctly!
Cute dress
How did this dress get so popular during Covid ?!!! Honestly ?
That is so true , you wd expect an article relevant to what’s going on in the world rather than what dress to wear . Really get relevant !
it has a beautiful silhouette that would be flattering to any body shape & it's an easy-breezy 1 piece
I haven’t worn non-stretchy clothes since March so this article isn’t for me. Just wanted to throw that impressive accomplishment out into the universe. ✌🏽
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