How college athletes will be cashing in after Supreme Court NCAA ruling

As Brandon Wimbush sees it, his earnings power should have peaked in November 2017: ESPN used an image of him all week in onscreen promotions of a football showdown between Notre Dame and Miami, but Notre Dame’s then-starting quarterback didn’t see a dime from 65,303 tickets sold or the millions of dollars ESPN parent Walt Disney Co. pays for broadcast rights.

The NCAA had argued that limits on athlete pay don’t violate antitrust laws because they promote consumer choice by distinguishing the college game from professional sports leagues. The case decided Monday covered whether athletes can be paid for their services, beyond the basic cost of attendance, and whether the NCAA’s rules against it violate antitrust laws.

“I was that college athlete, I experienced that lack of opportunity,” Wimbush says. “The Miami game was one of the most-hyped games. I could have done a lot.” If it works, the company could change the balance of power in collegiate athletics between schools and athletes by helping athletes make a living while in school, Syal says. It also may help colleges build ties to local communities by having athletes promote local businesses, countering the NCAA’s longstanding argument that fans like college sports because athletes don’t get paid.

The idea is to connect the second tier of college athletes with mostly local businesses, such as car dealers and restaurants. Wimbush and Syal think marquee stars such as Clemson quarterback Trevor Lawrence, picked No. 1 in the 2021 NFL Draft by the Jacksonville Jaguars, and his successors at the top of the competitive mountain will sign with traditional agents.

Wimbush and Syal have interns handling sales on campuses, Wimbush said, promoting MOGL in states where legislatures have passed laws, not yet in effect, to authorize athletes to cash in on their name, image and likeness despite the NCAA’s rules. Florida’s and Alabama’s laws will take effect first, but 13 states including California have passed similar laws, effective between now and 2023.

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